Lara Zubi

About Me

A creative, results-driven digital marketer with 5+ years of experience in retail and e-commerce, specializing in social media, digital advertising, and content strategy. I’ve led and supported paid social and paid search campaigns, alongside creating engaging content for social platforms, digital ads, and email marketing. My skill set includes digital media, content management systems, mobile advertising, and media planning, with a strong foundation in writing, collaboration, customer service, and sales. I hold a Bachelor’s degree in Marketing with a concentration in Digital Media and a minor in Arabic, and I’m passionate about pushing boundaries in social media and communications through fresh, impactful, and performance-driven content.

Digital Marketing Specialist

American Sale Corporation– Tinley Park, IL

12/2021 - Present

• Own content strategy and publishing cadence across multiple digital and social media channels for 8 retail locations, aligning editorial planning to campaign objectives and business priorities across Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
• Lead integrated, multi-channel marketing initiatives to drive product awareness and consideration, developing clear, value-based messaging that translates product attributes into differentiated customer benefits aligned to sales objectives.
• Capture, curate, write, design, and produce digital content while serving as brand voice, managing customer interactions, product inquiries, and issue resolution to ensure a consistent and positive brand experience.
• Collaborate cross-functionally with merchandising, creative, advertising, and external partners to develop campaign content and sales-supporting materials, ensuring consistent messaging, on-time execution, and alignment across marketing and revenue teams.
• Act as a strategic liaison between marketing, creative, and commercial stakeholders to align positioning, campaign execution, and sales support across multiple product categories.
• Partner with the internal advertising team to develop, test, and optimize paid campaigns that support brand and product marketing strategies.
• Establish, track, and analyze performance metrics across digital campaigns, using website and social analytics to evaluate engagement and conversion trends, optimize messaging, and inform go-to-market strategies.
• Prioritize and manage multiple campaign deliverables simultaneously, ensuring accuracy, regulatory compliance, and timely execution within a fast-paced environment.

Social Media & Email Marketing Coordinator

Mina Vitamins - Bridgeview, IL

2/2021 - 12/2021

• Spearheaded the creation and curation of compelling daily content, fostering authentic connections and driving robust audience engagement.
• Devised and crafted captivating marketing materials tailored for both social media platforms and the company website, effectively capturing and retaining audience interest.
• Orchestrated and executed successful paid media campaigns across social media channels, optimizing brand exposure and amplifying marketing endeavors.
• Demonstrated proficiency in building and nurturing email lists, employing skillful written communication to execute mass marketing emails and lead nurturing initiatives.
• Strategically devised, implemented, and monitored the company's comprehensive social media strategy, resulting in heightened brand visibility, amplified sales, and expanded marketing impact.
• Oversaw the end-to-end process of recruiting, negotiating with, and managing influencers for collaborative campaigns, ensuring seamless execution and successful outcomes.
• Managed email lists and conducted A/B testing to optimize open rates, click-through rates, and overall campaign performance.
• Conducted market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Utilized marketing automation tools to streamline workflows, automate processes, and improve overall efficiency.
• Monitored industry best practices and emerging trends in social media and email marketing, continuously seeking opportunities for innovation and improvement.

Talent Acquisition Recruiter Intern

Real Talk Live - Chicago, IL

7/2020 - 2/2021

• Utilized various online channels, such as social platforms and professional networks, to proactively identify and source potential candidates.
• Facilitated and coordinated business calls and meetings with prospective talent and talent management, ensuring efficient and productive communication.
• Implemented a systematic record-keeping process for all recruitment-related materials, including comprehensive interview notes and pertinent paperwork, to furnish key stakeholders with valuable insights.
• Actively collaborated within team environments, harmonizing efforts to achieve and exceed company-wide recruiting objectives.
• Maintained meticulous records and documentation of candidate interactions, interview notes, and recruitment activities, streamlining data management and providing valuable insights for decision-making.
• Contributed to the assessment of recruitment metrics and analytics, helping to identify trends and areas for improvement in the talent acquisition process.
• Assisted with other administrative tasks and special projects as assigned, displaying flexibility and a willingness to learn and contribute to the overall success of the talent acquisition team.

Proficient In

- Microsoft Office Suite

- Shopify/Shopify Plus

- Birdeye - CRM

- Later Social Planning App

-Adobe Photoshop

- Adobe InDesign

- Meta Ads Manager

- Google Analytics

- Google Suite

- Paid Media

- Digital Media

- Content Management Systems

- Mobile Advertising

- Customer Service

- Critical Thinking

- Problem Solving

- Social Media

- Copyright

- Media Planning

- Social, Blog, & Email Content Writing

- Collaboration

- Sales Management

- Email Marketing

- Photo Editing 

- Paid Search

Bachelor of Business Administration with honors - Spring 2021

Major: Marketing

Concentration: Digital Media

Minor: Arabic

Arabic: Fluent

French: Proficient