Lara Zubi

About Me

A creative and dynamic professional with a passion for digital marketing and social media with a demonstrated history of working in the retail and E-commerce industry. Skilled in Digital Media, Content Management Systems, Content Creation, Mobile Advertising and more. Marketing professional with a Bachelor's degree focused in marketing with a concentration in digital media and a minor in Arabic. More than 3 years of experience in creating engaging content for social media, digital advertisements, and emails campaigns. Excellent skills in media planning, writing, collaboration, customer service and sales. Aims to push the boundaries in social media and communications through creating engaging and refreshing content.

Digital Marketing Specialist

American Sale Corporation– Tinley Park, IL

12/2021 - Present

• Create high-quality, creative, and captivating marketing content for multiple digital platforms including social media channels and website. (Facebook, Instagram, Twitter, TikTok, Pinterest)
• Manage all social media platforms for 8 brick and mortar retail locations
• Capture, curate, design, write, and produce all social media content and serve as brand voice to consumers.

• Collaborated with cross-functional partners to generate innovative ideas and enhance marketing strategies.
• Effectively present marketing initiatives to external partners, showcasing professionalism and fostering collaborative relationships.
• Prioritized and ensured timely delivery of campaign deliverables while meeting regulatory requirements.
• Collaborated with internal creative and production teams to design, produce, and execute impactful marketing communications with accuracy and within specified timelines.
• Oversee and execute a comprehensive monthly editorial calendar, encompassing strategic marketing objectives and initiatives to drive targeted outcomes.
• Develop and curate compelling social media and blog content, while establishing and executing an overarching content strategy aligned with the marketing calendar.

• Collaborated with internal advertising team to develop and test paid campaigns that support brand and product marketing strategies.

• Drive strategies that are proven by testing and metrics; using the website and social campaign analytics to identify trends, assess data, and enhance content performance and traffic.
• Own all aspects of social media interactions between customers and the company across social media channels; answering product questions, addressing client concerns, dealing with potential conflicts, and engaging community members to ensure a positive customer experience as well as a positioning the brand and company in a positive light
• Help maintain the identity and reputation of the company and brand partners on social media

• Understand website, campaign and social media analytics with a view toward enhancing content performance and traffic

Social Media & Email Marketing Coordinator

Mina Vitamins - Bridgeview, IL

2/2021 - 12/2021

• Spearheaded the creation and curation of compelling daily content, fostering authentic connections and driving robust audience engagement.
• Devised and crafted captivating marketing materials tailored for both social media platforms and the company website, effectively capturing and retaining audience interest.
• Orchestrated and executed successful paid media campaigns across social media channels, optimizing brand exposure and amplifying marketing endeavors.
• Demonstrated proficiency in building and nurturing email lists, employing skillful written communication to execute mass marketing emails and lead nurturing initiatives.
• Strategically devised, implemented, and monitored the company's comprehensive social media strategy, resulting in heightened brand visibility, amplified sales, and expanded marketing impact.
• Oversaw the end-to-end process of recruiting, negotiating with, and managing influencers for collaborative campaigns, ensuring seamless execution and successful outcomes.
• Managed email lists and conducted A/B testing to optimize open rates, click-through rates, and overall campaign performance.
• Conducted market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Utilized marketing automation tools to streamline workflows, automate processes, and improve overall efficiency.
• Monitored industry best practices and emerging trends in social media and email marketing, continuously seeking opportunities for innovation and improvement.

Talent Acquisition Recruiter Intern

Real Talk Live - Chicago, IL

7/2020 - 2/2021

• Utilized various online channels, such as social platforms and professional networks, to proactively identify and source potential candidates.
• Facilitated and coordinated business calls and meetings with prospective talent and talent management, ensuring efficient and productive communication.
• Implemented a systematic record-keeping process for all recruitment-related materials, including comprehensive interview notes and pertinent paperwork, to furnish key stakeholders with valuable insights.
• Actively collaborated within team environments, harmonizing efforts to achieve and exceed company-wide recruiting objectives.
• Maintained meticulous records and documentation of candidate interactions, interview notes, and recruitment activities, streamlining data management and providing valuable insights for decision-making.
• Contributed to the assessment of recruitment metrics and analytics, helping to identify trends and areas for improvement in the talent acquisition process.
• Assisted with other administrative tasks and special projects as assigned, displaying flexibility and a willingness to learn and contribute to the overall success of the talent acquisition team.

Proficient In

- Microsoft Office Suite

- Shopify/Shopify Plus

- Birdeye - CRM

- Later

-Adobe Photoshop

- Adobe InDesign

- Facebook Analytics

- Google Analytics

- Google Suite

- Communication.

- Digital Media

- Content Management Systems

- Mobile Advertising

- Customer Service

- Critical Thinking

- Problem Solving

- Social Media

- Copyright

- Media Planning

- Social, Blog, & Email Content Writing

- Collaboration

- Sales Management

- Email Marketing

- Photo Editing 

- Product Photography 

Bachelor of Business Administration with honors - Spring 2021

Major: Marketing

Concentration: Digital Media

Minor: Arabic

Arabic: Fluent

French: Proficient